Welcome to
Our Marketing Success Stories in Rwanda
MTN
Key Activity: Expo Activation and Brand Visibility
Executed high-impact brand activations at key expos to enhance MTN Rwanda’s market presence and customer engagement. Through interactive experiences and strategic visibility efforts, we strengthened brand recall and customer loyalty.
USP: Increased brand visibility and engagement, positioning MTN Rwanda as a top telecom choice in the market.
Duration: Ongoing
Location: Rwanda
CANAL +
Key Activity: Activations, Trade Development, and Product Launch.
Successfully executed strategic activations and trade development initiatives to strengthen brand presence and drive product adoption in Kigali. Our market expertise facilitated seamless product launches, ensuring increased brand visibility and penetration.
USP: Achieved a 10% revenue growth for distributors and increased outlet listings from 40% in 2019 to 60% in 2020, reinforcing market dominance.
Location: Kigali, Rwanda
LAVIDA BEVERAGES
Key Activity: Activations, Trade Development, and Product Launch.
Successfully executed strategic activations and trade development initiatives to strengthen brand presence and drive product adoption in Kigali. Our market expertise facilitated seamless product launches, ensuring increased brand visibility and penetration.
USP: Achieved a 10% revenue growth for distributors and increased outlet listings from 40% in 2019 to 60% in 2020, reinforcing market dominance.
Location: Kigali, Rwanda
KIMBERLY CLERK
Key Activity: Trade Development and Merchandising
Executed a structured trade development and merchandising strategy to enhance the availability and visibility of Kimberly-Clark products across Kigali and upcountry regions. Through targeted retail engagement and efficient distribution, we successfully penetrated the market.
USP: Secured 90% modern trade (MT) listing and improved product availability from 0% in 2020 to 80% in 2021, ensuring sustainable brand presence and growth.
Duration: 2020 – 2021
Location: Rwanda
KIMBERLY CLERK
Key Activity: Instore activations / Merchandising
The Rwandese market demands a dynamic and well executed merchandising execution for brand growth. With our understanding of the market spaces and players in trade, we have been able to maintain the number one sport in all our outlets.
USP: Positioned the brand as the market leader in the milk and juice category in Rwanda ensuring market penetration growth and volume growth.
Location: Rwanda
