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Our Marketing Success Stories in Tanzania
BEIERSDORF
Key Activity: Consumer Education, Brand Awareness, and Sales Growth
Executed targeted open market activations to enhance Nivea’s brand visibility engagement in Dar es Salaam. By educating consumers on Nivea’s core categories and superior beauty expertise, we reinforced brand credibility while driving product trials and conversions.
USP: Strengthened brand trust, increased product trial rates, and boosted in-store conversions, ensuring sustained growth in market penetration.
Location: Dar es Salaam
FLUCOR DAY
Key Activity: Pharmacy PROMOTIONS activations around Dar es salaam.
Main objective: Pushing sales, Create awareness.
USP: Actively bringing brand presence in the Last mile
Location: Tanzania, countrywide
WEETABIX
Weetabix New Flavors Instore Promotions
Key Activity: Consumer Sales Activations and Brand Awareness launched targeted instore activations to drive awareness and adoption of new Weetabix flavors. The campaign aimed to recruit new consumers, increase consumption frequency, and position Weetabix as a choice for the entire family.
USP: Successfully demystified the perception that Weetabix is just for children, encouraging broader family consumption while exceeding sampling and sales targets.
Location: Dar es Salaam
