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Our Marketing Success Stories in Kenya
KAPA
Key Activity: Merchandising/ Van sales/ HORECA branding/ Instore activation/ Sampling/ Roadshows/ School Activations
TCL is the agency that handles the Kapa merchandising and GT sales teams running a team of over 150 personnel across the market.
USP: Agility to be able to position all the KAPA brands to be top sellers in the markets we are in.
Location: Kenya and Rwanda
GIL
Key Activity: Door to Door/ Van sales/ HORECA branding/ Drive the market penetration and brand love of Ajab to the end users through door to door sales and rewarding. Managed to cover all counties in Coast and create brand love.
USP: We drove market growth and market pentration into the county, creating an active database and new consumers of the brand.
Location: Kenya Coast Region
Best
Key Activity: Instore sampling/ Instore activation/
We have managed over 2,400 instore and GT activations for Best brands across the market. We were tasked with driving brand love and brand uptake in the market.
USP: successfully positioned best brands as the 3rd most desired brands in the outlets we activated in from being an NPD.
Location: Kenya
SHALINA
We were tasked with introducing the new innovations for the brand Aco and Germol, we positioned the market penetration drive to the final consumers and the retailers driving customer awareness, sampling, use and igniting pull from our stockist.
USP: The market approach saw us knocking on over 3,400 doors and onboarding over 7,200 retailers with the brand.
Location: Kenya
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Pepsi
Key Activity: Merchandising/ Van sales/ HORECA branding/ Instore activation/ Sampling/ Roadshow
Over the past 6 years TCL has worked hand in hand with Pepsi to grow the market scope from 31% to now 62% in Uganda and for 2 years handling the brand reintroduction into the Kenyan market.
USP: Continuously grow the market availability and sampling the consumers to drive brand growth by over 30%
Location: Kenya and Uganda
KAPA, NALA NOODLES
Key Activity: Roadshow/ Instore Activations/ school activations
We were tasked to introduce the nala brand to the right target audience and the right market segment. We have engaged and introduced school going kids to the brand resulting to market growth and brand acceptance.
USP: over 92 schools sampled over a 1 year period growing the market share of the brand by over 30% from start
Location: Kenya
KAPA VSR
Key Activity: Merchandising/ Van sales/
TCL is the agency that handles the Kapa merchandising and GT sales teams running a team of over 150 personnel across the market.
USP: Agility to be able to position all the KAPA brands to be top sellers in the markets we are in.
Location: Kenya
MINI BAKERIES
Key Activity: Merchandising/ Instore Activations/ Roadshows
With it’s daily turnaround and consistent risk of damages, the management of one of Kenya’s leading Bread brand, Super loaf, is a task we’ve managed with grace and prowess. We are the team that has seen the market sustainace of the brand and consistent monthly growth of the brand in cases sold.
USP: Managed to grow the brand consistently over the years and grow availability and top of shelf priority across over 320 shelves countrywide.
Location: Kenya
KETEPA TEA
Key Activity: Merchandising/ Instore Activations/
With over 231 outlets merchandised across the country, we are the drivers of the brand sales, visibility, availability and placement in the outlets. We have managed and executed numerous activations in the same channel
USP: Launched successfully the Ketepa NPDs and positioned the brand as the leading brand in the outlets we merchandise.
Location: Kenya
