About Us
Who We Are, What We Stand For
About Us
With over 13 years of experience, Treasure Communications Limited (TCL) is a leading Below-the-Line (BTL) marketing agency operating across Kenya, Uganda, Rwanda, Tanzania, Burundi, and the United Arab Emirates. We specialize in General Sales, Promotions, Merchandising, Distributor Management, Sales Automation, Brand Events, and Roadshows.
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General sales
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Merchandising
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Sales Automations
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Promotions and
Brand Events
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Distributor Management
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Road shows
Our core values
These values enable us to forge strong client relationships and drive consistent market success.
We are passionate about helping brands grow. With a team of over 1,500 permanent and contracted staff, we serve more than 30 clients across various industries. Our expertise and regional presence allow us to deliver measurable and impactful marketing solutions.
Our Journey
The Foundation
-Treasure Communications was founded with a passion of NURTURING BRANDS through provision and positioning brands right at consumers moments of choice supported with creative marketing and impactful communication
Business stability
-Company finalizes set up stage and created strong presence in the market accelerating its growth through presence in digital platforms.
-Earns reputation as one of the strong upcoming marketing firms establishing a new norm in the industry of managing and measuring BTL projects through automated processes dialing its SFA presence in all its projects
Regional Expansion
-Gained trust of most clients expanding to the region.
-Opened its first regional office in Uganda and Rwanda in 2018 and Tanzania in 2019
Period of turbulence and diversification
-Undergoes a brand refresh to align with modern trends.
-Adapts to COVID-19 by innovating virtual solutions and remote support services.
-Grows internal team and service offering across sectors.
Period of accelerated growth
-Treasure successful comes out of post covid effects posting a 34% growth in profits. Hits 30 clients mark and over 36 projects
-Introduction of Advisory Board of Directors coupled with strong industry respected leaders.
-Introduction of Growth department to accelerate company expansion hence opening doors in Dubai becoming the first East African Marketing BTL Agency to set an office in Dubai
-Focus on IT and infrastructure: centralized networks, local servers, cloud systems, security enhancements.
Building Bold Brands with Soul and Strategy
From roadshows to retail activations — our team weaves strategy with storytelling to bring brands to life, wherever your audience lives.
The strategic minds guiding our mission and growth.
our Advisory Board comprises seasoned professionals and industry leaders who offer guidance, insight, and strategic direction. Their diverse expertise supports our mission to deliver meaningful impact for our clients and grow with integrity and innovation.
They do not participate in daily operations but play a critical role in advising leadership on long-term planning, innovation, and market positioning
Our Leader
Francis Mworia
Managing Director
Over 13 Years of Industry Leadership
Team Grid
| The People Behind the Progress
Idah Ncema
General manager Kenya
Idah is an experienced manager offering exceptional operations, project management and team management abilities with over 20 years in Trade Marketing . Communicates clear company vision and holds team members accountable to drive results and remove barriers and obstacles. Closely monitors operations and adjusts strategies while empowering staff to independently handle daily needs.
Focused on keeping the business efficient and cost-effective while delivering excellence client service. She is passionate about what she does, flexible, adaptable, self-driven and resourceful
JARED GUTO
General Manager Middle East and Tanzania
Jared is an enthusiastic Sales and Marketing professional cultured in providing clients with effective marketing services cutting across various sectors in East Africa now Middle East. With over eight years of dedicated experience in the dynamic realm of marketing, he has cultivated a diverse skill set and a proven track record in driving successful campaigns and strategies having been equipped with an in-depth understanding of consumer behavior, market trends, and innovative marketing techniques.
ANNE KIMANI
General manager Uganda
Anne Kimani is our General Manager - Uganda (LL.B, M.Sc. L & G). She is a dedicated, highly motivated, vibrant professional with demonstrable marketing, leadership, Interpersonal, management skills with a track record of over 8 years in business development and management. Her work experience cuts across various sectors in East Africa like Agencies, Telecom industry and has been a lead in onboarding business from leading multinational companies. Anne has demonstrated ability to lead diverse teams of professionals to new levels of success in a variety of highly competitive, cutting –edge markets and fast paced environments. Anne believes that through group and individual efforts, maximum results can be attained.
THOMAS MUOKA
Operations Manager- Rwanda
Thomas Muoka is our Operations Manager- Rwanda. He is a Professional marketer with over 10 years’ experience in various market leaders in both service and product based industries. He is well versed in the art of Field operations,Management and business development. Thomas is a guy who believe teamwork makes the dream work.
Carole Kamau
Chief Growth Manager
Carole is a seasoned marketing professional with over 14 years of experience driving brand and business growth across diverse African markets like Kenya, Ghana, Tanzania, Uganda, and the DRC. Her expertise spans strategic marketing, brand management, and end-to-end campaign execution. Carole also excels in building client relationships, managing budgets, ensuring profitability, and leading teams effectively.
Zain Raza
Group Finance Manager
Zain Raza is a seasoned finance and operations leader with more than 12 years of experience across diverse sectors. He recently joined Treasure Communications Limited, bringing with him an MSc in Accounting and Finance from the University of Exeter, ACCA certification, and CFA Level II candidacy. His expertise spans financial planning, IFRS compliance, forecasting, and leading cross-functional teams across global markets. At Treasure Communications, he is set to leverage this experience to support innovative initiatives and drive sustainable growth.