Top Fry Nakuru 10s; In line with its CSR pillars, Menengai Oil, through their brand, Top fry sponsored 2016’s Nakuru 10’s. The 3-day sporting event is hosted by Nakuru after the prinsloo7; it’s the second largest sporting event in Nakuru. Being hosted on a busy weekend, our task was to ensure there were numerous mentions of our sporting event in the media.
To do so, we ensured, the Media mentioned the title sponsor when publishing this stories- #TopFryNakuru 10s, made sure all stories mentioned one of the numerous teams sponsored by Menengai’s sister companies-Kabras &Menengai Homeboyz
This meant, interviews for team heads, commenting on the games, the event and what to expect, publishing images with clear, visible branding of our client, mitigate any media/brand erosion issues on-ground identify lifestyle pictures to share with Buzz, Zuqka, etc and organize interview opportunities.