FAXE Campus Nite Kisii, 2016;
Client: Royal Unibrew
Brands: FAXE 10% and FAXE Premium, Vital Malt
Royal Unibrew entered the Kenyan Market mid-2014 with its globally praised brand FAXE 10%. As its Marketing Agency, Treasure Communications was tasked with introducing the brand to KENYA.
We started with major BTL activites such as in-club sampling the Kenyan Public. This was essential as this was Kenya’s 1st 10% alcoholic brand.
Once the demand was on the rise, we set up major parties for our consumers. Dubbed “FAXE Campus Parties, these parties are hosted across the nation with areas such as Meru, Nakuru, Kisii, Kakamega, and Mombasa among other major towns participating
In the past 2 years the brand has grown favorably among the Youth (lower-middle class)-mostly campus goes as it offers a high alcoholic content level, is produced to global standard and best of all, its cost the same as other brands.
Treasure communications is currently handling their marketing activities as Royal Unibrew introduced its second brand into Kenya- FAXE Premium.